The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

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HarperCollins Leadership, May 20, 2007 - Business & Economics - 224 pages
As one of the top salespeople in the world, Brian Tracy knows the ability to close a sale is the key skill required by all top sales professionals. Fortunately, your success or failure at closing sales is not based on innate ability. In this straightforward how-to, Tracy reveals how practicing the skills of the highest paid salespeople in every business can earn you more and better sales. The Art of Closing the Sale offers readers a practical, proven, step-by-step process that any salesperson can follow--making sales faster and easier than ever before. You’ll learn how to: build value by focusing on benefits and solutions; lower perceived risk by emphasizing guarantees and assurances; answer any objection; and bring a sales conversation to a natural and easy conclusion using effective questioning. Filled with tangible tips and industry insights, The Art of Closing the Sale will give you the confidence you need to increase your reach and effectiveness in any market.
 

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Fantastic
Mike Trujillo Realtor at Intero Real Estate Services Downey
(626) 806 - 8459
www.facebook.com/Interorealestate.migueltrujillo

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Contents

Developing a Powerful Sales Personality
1
The Psychology of Closing
45
How to Handle Any Objection
75
Winning Closing Techniques I
103
Winning Closing Techniques II
135
Double Your Productivity Double Your Income
173
Conclusion
207
About the Author
209
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About the author (2007)

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

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