The Art of Public Speaking

Front Cover
McGraw-Hill, 1995 - Public speaking - 469 pages
Never before has the public speaking market witnessed a phenomenon like that of THE ART OF PUBLIC SPEAKING. Recognised as the book that will work no matter what, the text continues to offer the strengths that have made it such a success through four editions: clarity, excellent, well-chosen examples, and speech excerpts that further clarify the important concepts, annotated sample speeches and outlines, and a solid grounding in classical theory and contemporary research. No other book comes close to its no-nonsense, down-to-earth approach and step-by-step instruction in the preparation and presentation of speeches. While the fifth edition retains its traditional strengths, it also offers comprehensive revision. The revision features new full-chapter coverage of ethics and a second chapter on the important topic of persuasion. It also provides new or expanded coverage of current issues such as multiculturalism, changing demographics and their influence on audience analysis, nonsexist language, emotional appeals, and the role of argumentation in persuasive speaking.

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Contents

SPEECH PREPARATION GETTING STARTED
4
CHAPTER
16
ETHICS AND PUBLIC
29
GUIDELINES FOR ETHICAL LISTENING
42
LISTENING
49
PURPOSE
67
DETERMINING THE GENERAL PURPOSE
73
PHRASING THE CENTRAL IDEA
80
PRESENTING THE SPEECH
237
DELIVERY
265
USING VISUAL AIDS
289
VARIETIES OF PUBLIC SPEAKING
309
SPEAKING TO PERSUADE
335
METHODS OF PERSUASION
367
USING EVIDENCE
373
APPEALING TO EMOTIONS
385

CHAPTER 5
88
CHAPTER 6
114
SUPPORTING YOUR IDEAS
143
ORGANIZING THE BODY OF
173
SUPPORTING MATERIALS
185
BEGINNING AND ENDING
195
THE CONCLUSION
209
OUTLINING THE SPEECH
220
THE SPEAKING OUTLINE
228
SPEAKING IN SMALL
417
THE REFLECTIVETHINKING METHOD
427
PRESENTING THE RECOMMENDATIONS OF
433
APPENDIX SPEECHES FOR ANALYSIS
439
CHOICES AND CHANGE Barbara Bush
447
A PROVEN LIFESAVER
454
INDEX
463
PHOTO CREDITS
469
Copyright

About the author (1995)

ABOUT THE AUTHOR

Stephen E. Lucas is Professor of Communication Arts and Evjue-Bascom Professor in the Humanities at the University of Wisconsin-Madison, where he has taught since 1972. He received his bachelor's degree from the University of California, Santa Barbara, and his master's and doctorate degrees from Penn State University.

Professor Lucas has been recognized for his work as both a scholar and a teacher. His first book, "Portents of Rebellion: Rhetoric and Revolution in Philadelphia, 1765-1776", received the Golden Anniversary Award of the National Communication Association in 1977 and was nominated for a Pulitzer Prize. His major articles include "The Schism in Rhetorical Scholarship" (1981), "The Renaissance of American Public Address: Text and Context in Rhetorical Criticism" (1988), "The Stylistic Artistry of the Declaration of Independence (1990), and The Rhetorical Ancestry of the Declaration of Independence (1998), for which he received the Golden Anniversary Monograph Award of the National Communication Association. His most recent book is "Words of a Century: The Top 100 American Speeches, 1900-1999" (2009).

Professor Lucas has received a number of teaching awards, including the Chancellor's Award for Excellence in Teaching at the University of Wisconsin and the National Communication Association s Donald Ecroyd Award for Outstanding Teaching in Higher Education. His lecture course on "The Rhetoric of Campaigns and Revolutions" is among the most popular on campus and has twice been selected for statewide broadcast in its entirety by Wisconsin Public Radio. Professor Lucas is featured in the Educational Video Group s program on the history of American public address, and he has appeared on the History Channel s documentary on the Declaration of Independence.

Professor Lucas has directed the introductory public speaking course at the University of Wisconsin-Madison since 1973. Over the years he has been responsible for numerous teaching innovations and has supervised the training of hundreds of graduate assistants. In addition to participating in public speaking workshops and colloquia at schools throughout the United States, he has served as a judge for the major national English-language public speaking competitions in China, has lectured at numerous Chinese universities, and has conducted workshops for Chinese instructors on teaching public speaking.

Stephen Lucas and his wife, Patty, live in Madison, Wisconsin, and have two sons, Jeff and Ryan. His interests include travel, sports, art, and photography.

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