The Art of the App Store: The Business of Apple Development

Front Cover
John Wiley & Sons, Dec 6, 2011 - Business & Economics - 283 pages
A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:

  • Setting Your Goals, Costs, and Expectations
  • Researching the App Store Market
  • Knowing Your Customer
  • Plotting the Stages of Development
  • Guidelines and Expectations for Developing Your App
  • Creating Free and Freemium Apps
  • Creating Paid and Premium Apps
  • Adopting Apple's Approach
  • Riding the Social Networking Wave
  • Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

a Brief history of time in the app store
1
A Brief History of Time in the App Store
10
Setting Your Goals Costs and Expectations
13
Researching the App Store Market
33
Knowing Your Customer
63
Plotting the Stages of Development
93
Guidelines and Expectations for Developing Your App
123
Creating Free and Freemium Apps
145
Adopting Apples Approach
195
Riding the Social Networking Wave
211
Taking Cues from Facebook
219
Providing the Tools for Users to Connect
232
Feedback Maintaining and Scaling
243
AppendIx A Reading List of Recommended Books
257
AppendIx B Online Resources
261
Index
275

Creating Paid and Premium Apps
177

Other editions - View all

Common terms and phrases

About the author (2011)

Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.

Bibliographic information