The Art of the Pitch: Persuasion and Presentation Skills that Win BusinessOccasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win. |
Contents
Introduction | 1 |
Chapter One Everything Is a Presentation | 7 |
Chapter Two Its Not about You | 27 |
Chapter Three How We Connect | 51 |
Chapter Four The Power of Emotion | 69 |
Chapter Five How to Be | 83 |
Chapter Six Authenticity | 111 |
Chapter Seven Death by Deck | 131 |
Chapter Eight Organizing the Presentation | 151 |
Other editions - View all
The Art of the Pitch: Persuasion and Presentation Skills that Win Business Peter Coughter Limited preview - 2016 |
The Art of the Pitch: Persuasion and Presentation Skills that Win Business Peter Coughter Limited preview - 2012 |
Common terms and phrases
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