The Ask: How to Ask Anyone for Any Amount for Any Purpose

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John Wiley & Sons, Feb 17, 2006 - Business & Economics - 250 pages
The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. In addition, The Ask covers such topics as how to
  • Examine your views on money before making an ask
  • Learn the ins and outs of asking for money
  • Work with others to make an ask
  • Determine if you should or should not ask a friend, colleague, or peer for money
  • Figure out how many asks you can do given your time constraints
  • Deal effectively with all the responses you will get to an ask
 

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User Review  - CSaulpaugh - LibraryThing

I read this book and it really has raised my confidence when it comes to asking for money for charitable organizations. It gives me a sense that I am not really overstepping my boundaries when I ask a friend to donate to a cause I believe in. I am just doing my best to help. Read full review

Contents

How to Ask Anyone for Any Amount for Any Purpose Chapter 1 Hesitating to Ask for Money
1
How to Ask Anyone for Any Amount for Any Purpose Chapter 2 Judging the Prospects Readiness for the Ask
21
How to Ask Anyone for Any Amount for Any Purpose Chapter 3 Selecting the Right Person or Team to Do the Ask
45
How to Ask Anyone for Any Amount for Any Purpose Chapter 4 Preparing for the Ask
69
How to Ask Anyone for Any Amount for Any Purpose Chapter 5 Asking for Special Event or Community Project Gifts and Increased Annual Gifts
95
How to Ask Anyone for Any Amount for Any Purpose Chapter 6 Asking for Major Gifts
119
How to Ask Anyone for Any Amount for Any Purpose Chapter 7 Asking for Planned Gifts
139
How to Ask Anyone for Any Amount for Any Purpose Chapter 8 Asking for Complex and Challenging Capital Campaign Gifts
169
How to Ask Anyone for Any Amount for Any Purpose Resource A Sources for Fundraising Software
215
How to Ask Anyone for Any Amount for Any Purpose Resource B Prospect Research Providers and Web Sites
217
How to Ask Anyone for Any Amount for Any Purpose Resource C AFP Code of Ethical Principles and Standards of Professional Practice
219
How to Ask Anyone for Any Amount for Any Purpose Resource D ThankYou Letter After the Ask
223
How to Ask Anyone for Any Amount for Any Purpose Resource E Notification of Bequest
225
How to Ask Anyone for Any Amount for Any Purpose Resource F Sample Prospect Materials for a Charitable Gift Annuity
227
How to Ask Anyone for Any Amount for Any Purpose Resource G Sample Prospect Materials for a Charitable Remainder Unitrust
231
How to Ask Anyone for Any Amount for Any Purpose Resource H Sample Capital Campaign Marketing Materials
235

How to Ask Anyone for Any Amount for Any Purpose Chapter 9 Addressing the Prospects Response to the Ask
187
How to Ask Anyone for Any Amount for Any Purpose Chapter 10 Following Through with Each Ask
205
How to Ask Anyone for Any Amount for Any Purpose The Author
251
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About the author (2006)

Laura Fredricks is vice president for philanthropy at Pace University in New York City. She is the author of Developing Major Gifts.

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