The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture

Front Cover
John Wiley & Sons, Dec 30, 2009 - Business & Economics - 272 pages
A completely revised edition of the must-have resource for increasing your nonprofit's bottom line

This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.

  • Offers step-by-step guidance for learning personal solicitation skills
  • Filled with real-world tools and techniques for raising money or support
  • Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask
  • Written for fundraisers from any size organization

Includes information on how to apply asking skills to a fundraiser's personal and professional pursuits.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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Contents

Praise
What Money Means to You and Why Ask?
Do You Have a WeIIThoughtOut Plan of What You Want?
How Do I Know Who to Ask and When to Ask?
Who Should Make the Ask and in What Setting?
Asking for a CauseSmall and Large Charitable Gifts
Asking for Yourself
Handling the Responses to the
Following Up with Each and Every
When the Answer Is No and When the Answer Is Yes
Pulling It All Together
About the Author
Copyright

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About the author (2009)

The Author

Laura Fredricks, JD, is an expert fundraiser, an internationally known inspirational speaker, and principal owner of her own boutique consulting company for nonprofits and businesses (www.laura-fredricks.com). She is author of The Ask: How to Ask Anyone for Any Amount for Any Purpose and Developing Major Gifts.

Prior to opening her own company, Laura was the vice president for philanthropy at Pace University in New York City, where she raised $92 million in six years. She has been teaching nonprofit business management and fundraising techniques since 1994 for the University of Pennsylvania, Columbia University, Duke University, New York University, and the Smithsonian Institution. She holds a communication degree from Rutgers College and a law degree from Western New England College School of Law.

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