The Association Guide to Going Global: New Strategies for a Changing Economic Landscape
Why going global is critical-and inevitable-for your association's growth and survival
Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.
Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.
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The Association Guide to Going Global: New Strategies for a Changing ...
Limited preview - 2010