The Athlete's Guide to Sponsorship: How to Find an Individual, Team, Or Event Sponsor
""The Athlete's Guide to Sponsorship"" is a comprehensive, step-by-step guide for any athlete, team, or sport event planner who is considering pursuing sponsorship. Intended to inform and not intimidate, this easy-to-read and easy-to-follow guide includes worksheets and sample management contracts that will help the reader untangle the complicated contractual webs that professional sponsorship can weave.
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Defining sponsorship l
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The Dos and Donts of Sponsorship
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Alan Foster Athlete Agent Athlete agrees athlete sponsorship athlete's Bicycle Bob Roll Category chapter Cheri Elliott Company Address company's compete Competition clothing competition venues contact list cover letter cyclist deal Dual Slalom Champion endorsements event coordinator example expenses exposure Extreme Games farm team follow-up free product getting sponsored individual athlete Joe Friel keep lete logo Mammoth Lakes Media contact Media name media network media packet mountain bike racer Name Company negotiating Nevegal newsletter NORBA National offer Paperback Phone potential sponsors press conference press release professional athletes race receive relationship Responses return for sponsorship season Snowboarder sorship spon sponsored athlete sponsors informed Sponsorship Agreement sponsorship levels sponsorship proposal sports events sports marketing sports sponsorship Step STEP-by-STEP process sure team budget team manager team program team sponsorship Telephone number tion Title Tour de France worksheet in Appendix X-Games