The Beginnings of Communication Study in America: A Personal MemoirConsidered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description]. |
Contents
The Forefathers of Our Forefathers 3379914 | 3 |
Author Index | 13 |
Politics Power and | 21 |
From Market Research | 43 |
The Field the Group | 67 |
Experiments Attitudes | 87 |
The Establishment of Communication Study | 123 |
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Common terms and phrases
academic administrative American analysis audience became Berelson Bleyer broadcasting bureau career Carl Hovland Chaffee chapter colleagues Columbia communica communication research communication study course Danielson director doctoral program early East-West Center Editors effects example experiments faculty Festinger field of communication film forefathers Fred Siebert graduate Harold Harold Lasswell Hovland human communication ideas Illinois intellectual interested interpersonal J-School Journal of Communication Kurt Lewin Lasswell Lasswell's later learning Lerner Marrow Marvick mass communication mass media McCombs Merton Michigan Nafziger National Neurath newspaper nication NSSC organization Paul Lazarsfeld persuasion problems professor propaganda public opinion published Radio Research research institute Rockefeller Foundation Rogers Rosten school of journalism scientists skills social psychology social research social science society sociology Sola Pool speech Stanford University survey teaching television theory tion United University of Chicago University of Iowa University Press Wilbur Schramm Wisconsin World World War II writing wrote Yale York