The Best Test Preparation for the CLEP: College-Level Examination Program in Principles of Marketing

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Research & Education Assoc., Oct 26, 1995 - 256 pages
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Contents

Chapter
1
Chapter
15
Target Markets
23
Product Planning and Management
30
Distribution Systems
39
Promotional Strategy
46
Pricing Policies and Strategies
54
Marketing Evaluation and Control
61
PRACTICE TEST 1
65
PRACTICE TEST 2
117
PRACTICE TEST 3
169
ANSWER SHEETS
225
ADDITIONAL ANSWER SHEETS
233
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