The Best Way to Use Words and Pictures in Your Presentation

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Pearson Education, Feb 17, 2011 - Business & Economics - 10 pages
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This is the eBook version of the printed book.

This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats.

Words, images, design, and beyond: integrating all parts of your presentation to deliver powerhouse results.

One person involved in a presentation may view it as the story, another as slides, another as delivery, and another as the handling of tough questions. However, a well-told story can be ruined by slides that resemble a doctoral dissertation, or by a terrified presenter, or by a zinger question. Presenters must carefully manage and integrate every element….


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About the author (2011)

Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. Weissman’s private client list includes the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market; and have helped hundreds of other public and pre-public firms develop and deliver crucial business presentations. His books include Presenting to Win and How to Handle Tough Questions...When It Counts.

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