The Big Idea: How to Make Your Entrepreneurial Dreams Come True, from the AHA Moment to Your First Million

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Hyperion Books, Dec 22, 2008 - Business & Economics - 258 pages
2 Reviews
With The Big Idea, Donny Deutsch has written the must-have guidebook for aspiring entrepreneurs everywhere. Illustrated by inspirational stories from the regular people who have achieved their dreams (and appeared on Donny's hit CNBC show) after starting with little more than a brainstorm, The Big Idea draws the map to take you from wherever you are now-looking for some extra income, in a job you don't love, or just ready for a change-to where you've always wanted to go: in charge of your own fate.

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User Review  - marcia2820 - Overstock.com

Great to help you fing the direction u need to go in. Basically it helps you with understanding what you need to do after you come up with your big idea. Way to go Donny!! Read full review

Inspired Entrepreneur

User Review  - Wayne2009 - Borders

I just bought Donny's new book, The Big Idea, and I loved it. It was an enjoyable quick and easy read that gave excellent advice on how to start your own BIG IDEA. I especially liked the success ... Read full review

Contents

Listen to the Little Voice
12
Your Lucky Napkin
25
When to Say lm Outta Here
36
Copyright

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About the author (2008)

Under Donny Deutsch's leadership as Chairman and Chief Executive Officer of Deutsch Inc., the company has grown into the nation's premier cutting-edge advertising agency, with blue-chip clients, including Mitsubishi Motors, Johnson & Johnson, Revlon, Coors, Novartis, Expedia, Monster, and Old Navy. Both "Advertising Age" and "Adweek" have honored the $2.7 billion agency time and again as "Agency of the Year." Informed, opinionated, influential, and funny, Donny recently launched a hip and irreverent CNBC talk show, "The Big Idea with Donny Deutsch", which examines issues in pop culture, business, politics, the arts, and sports. He is also Managing Partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work's Executive Committee and the Board of Directors of the Michael J. Fox Foundation for Parkinson's Research.

Catherine Whitney has coauthored many books on legal, political, and social issues. She lives in New York.

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