The Book Publishing Industry

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Taylor & Francis, Nov 16, 2004 - Business & Economics - 400 pages
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This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
 

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Contents

Consumer Book Publishing
3
Book Title Output Categories Sales Returns and the Channels of Distribution
26
The Development of Modern Book Publishing Companies
51
Business Operations
88
The Editorial Process
123
Editors Book Acquisitions and Production
150
Marketing Books
177
Consumer Book Purchasing Trends
208
The First Amendment Copyrights and Libel
256
Publishing Confronts the TwentyFirst Century
278
Glossary of Book Industry Terms
300
Selected Bibliography
306
The Book Publishing Industry Historical Statistical Appendix
335
Author Index
371
Subject Index
377
Copyright

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About the author (2004)

Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry.

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