The Botty Rules: Success Secrets for Business in the 21st Century

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Morgan James Publishing, Feb 1, 2011 - Business & Economics - 206 pages
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Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didn’t quite go to plan. He found himself out of a job and, on the way home to tell his wife the news, he took the decision to never be employed ever again. "Botty Rules" is the story of what happened next. How, after several false starts, Nigel has built a multi-million pound business empire from scratch, with five separate brands. This fascinating tale is a roller-coaster ride of what it takes to achieve real entrepreneurial success in 21st century Britain. The story is peppered with Botty Rules--the simple but powerful lessons that Nigel has learned along the way, sometimes painfully, but which collectively are a complete blueprint for success for any business owner or entrepreneur who is serious about making it big in the new economy. Straight-talking, disarmingly honest, and packed with practical tips and help for any business owner. "The Botty Rules" is probably the most useful--and entertaining--business book of the year!
 

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Contents

1 Introduction
1
Chapter 1 How It All Started
3
Chapter 2 Im a Consultant
19
Chapter 3 My Mag Launch
33
Chapter 4 Sack the Clients Weve Got a Real Business Here
49
Chapter 5 thebestof Part IWe Have LiftOff
59
Chapter 6 thebestof Part IIYou Can Take a Horse to Water
75
Chapter 7 Raring2Go
93
Chapter 9 My Little Wrapper
111
Chapter 10 Getting the Best Out of People
125
Chapter 11 thebestof Part IIIMassive Growth
145
Chapter 12 Explosive Marketing
163
Chapter 13 Private Entrepreneurs Circle
179
Chapter 14 It Couldnt Be Done
187
The Botty Rules
193
Take a months FREE Test Drive
195

Chapter 8 Have a Quickie
103

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