The Botty Rules: Success Secrets for Business in the 21st Century

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Morgan James Publishing, Feb 1, 2011 - Business & Economics - 195 pages

Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didnÕt quite go to plan. He found himself out of a job and, on the way home to tell his wife the news, he took the decision to never be employed ever again.
"Botty Rules" is the story of what happened next. How, after several false starts, Nigel has built a multi-million pound business empire from scratch, with five separate brands. This fascinating tale is a roller-coaster ride of what it takes to achieve real entrepreneurial success in 21st century Britain. The story is peppered with Botty Rules--the simple but powerful lessons that Nigel has learned along the way, sometimes painfully, but which collectively are a complete blueprint for success for any business owner or entrepreneur who is serious about making it big in the new economy.
Straight-talking, disarmingly honest, and packed with practical tips and help for any business owner. "The Botty Rules" is probably the most useful--and entertaining--business book of the year!


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1 Introduction
Chapter 1 How It All Started
Chapter 2 Im a Consultant
Chapter 3 My Mag Launch
Chapter 4 Sack the Clients Weve Got a Real Business Here
Chapter 5 thebestof Part IWe Have LiftOff
Chapter 6 thebestof Part IIYou Can Take a Horse to Water
Chapter 7 Raring2Go
Chapter 9 My Little Wrapper
Chapter 10 Getting the Best Out of People
Chapter 11 thebestof Part IIIMassive Growth
Chapter 12 Explosive Marketing
Chapter 13 Private Entrepreneurs Circle
Chapter 14 It Couldnt Be Done
The Botty Rules
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Chapter 8 Have a Quickie

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About the author (2011)


Nigel Botterill is one of the UKÕs most successful entrepreneurs. After an 18 year corporate career he was bitten by the entrepreneurial bug and in the last five years he has set up and built five separate million pound + businesses, from scratch, winning many awards and accolades along the way.
He has directly helped over 2,000 people set up in business and knows more than anyone else about what to do--and what not to do--to build a super-successful business in the UK.

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