The Boys and the Business

Front Cover
AuthorHouse, Jul 1, 2005 - Biography & Autobiography - 180 pages
In 1944 Stanley Schaffer opened Schaffer Jewelers, a small intimate jewelry store on the famed Hollywood Boulevard in Hollywood, California. The birth of that business was the start of a family business that became one of the most successful and unique retail jewelry chains in Southern California. The name was changed to Schaffer and Sons when Richard, the oldest son entered the business, followed by his brothers, David and Michael. This is the story of the development of that business, it's promise, pitfalls and success, as the boys integrated into the business and the price that had to be paid by each of them and by their father, Stanley. Told against the backdrop of the historical times and events of the years between 1945 and 1990, it shows the evolution of retail business and how it affected the direction of Schaffer Jewelers. "The Boys and the Business" is the true story of a visionary man of charm and wit and his desire to create a new concept that would be a legacy for his wife, Doris and their three sons and of the rise and fall of their beloved family business.

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About the author (2005)

     When Doris married Stanley Schaffer, she entered a new and challenging world of nurturing and building a newborn business of beauty—the jewelry business.

      She wanted the business to be a success and worked with her husband every step of the way.  She studied at the Gemological Institute of America so she would have the knowledge needed to sell diamonds and gems.  She worked with the jewelers and learned how to design jewelry and display it.

     She loved that business and participated in every aspect of it.  She also taught her employees sales and design techniques and created a mixed media jewelry sales training course called “Successful Diamond and Jewelry Selling” that is used by retail jewelers nationwide.

     In her later years, she wrote a memoir of her mother’s life, called    “Edith’s Secret”, a screenplay comedy about the jewelry business, “Family Business”, a cookbook, “Working Woman’s Cookbook,” as well as short stories and articles. 


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