The Brand Called You: The Ultimate Brand-building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand
"Exploring the fundamental reasons branding is a part of the human psyche, this road map to understanding and creating a personal brand looks at the compulsion to instantly label things and people. It offers a gateway to molding the perceptions of influential individuals by explaining eight laws that lead to professional success, including the ideas that a brand must have a narrow focus and that it must reflect the true nature of the person behind it by exhibiting passions, flaws, goals, and gifts. Demonstrating that a personal brand is more than a slogan or impressive business card, this book offers a series of detailed exercises, from using icons and creating web sites to networking and exploiting public relations, for crafting and managing a powerful personal brand."
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LibraryThing ReviewUser Review - markdeo - LibraryThing
A book that will help to really make your business standout. Can Help you eliminate your bad habits in business. I found the book to be very insightful, and is a book I refer to quite often. I often point to many examples in this book. Read full review
Other editions - View all
Effective Personal Communication Skills for Public Relations
No preview available - 2006