The Brand Called You: The Ultimate Brand-building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand

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Personal Branding Press, 2003 - Business & Economics - 280 pages
"Exploring the fundamental reasons branding is a part of the human psyche, this road map to understanding and creating a personal brand looks at the compulsion to instantly label things and people. It offers a gateway to molding the perceptions of influential individuals by explaining eight laws that lead to professional success, including the ideas that a brand must have a narrow focus and that it must reflect the true nature of the person behind it by exhibiting passions, flaws, goals, and gifts. Demonstrating that a personal brand is more than a slogan or impressive business card, this book offers a series of detailed exercises, from using icons and creating web sites to networking and exploiting public relations, for crafting and managing a powerful personal brand."

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User Review  - markdeo - LibraryThing

A book that will help to really make your business standout. Can Help you eliminate your bad habits in business. I found the book to be very insightful, and is a book I refer to quite often. I often point to many examples in this book. Read full review

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About the author (2003)

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Jason Lester is one of the world's finest physically challenged extreme athletes. He is the first male triathlete to win ESPN's ESPY award, winning in 2009 for best male athlete with a disability. He has competed in more than seventy races, including the Arizona Ironman, Western Australia Ironman, Hawaii Ironman World Championship, Ultraman Canada, and Ultraman World Championship in Hawaii. He lives and trains in Kailua-Kona, Hawaii.

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