The Breakdown of Hierarchy: Communicating in the Evolving Workplace

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The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed.

Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York).
Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.

Provides a unique combination of communication and management theory and practice.
Creates awareness and heightens sensitivity to the major communication issues resulting from electronic media.
Highlights the necessity of proactively employing strategic communication behaviours
 

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Contents

Chapter 1 Communications Corporations and Change
1
Sudden Impact or Business as Usual?
9
Chapter 3 Electrovisual Media and the American Corporation
25
Chapter 4 The Emerging Corporate Landscape
37
Chapter 5 The New Diversity Benchmark
51
Chapter 6 Reshaping the Boundaries Around Business
61
Chapter 7 Harnessing the Power of Electronic Communication Technology
87
Chapter 8 Lessons from the Leaders
105
Chapter 9 The Seven New Rules of Corporate Communication
123
Appendix I The Emerging Employment Landscape
125
Appendix II Communication Studies and Commentaries
139
Bibliography
163
Index
171
About the Authors
178
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