The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries

Front Cover
Routledge, Jun 26, 2013 - Social Science - 208 pages

Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries.

This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible.

Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector.

It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies.

The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.



List of illustrations
Conclusion toPartI
Structure for data
continuing advances 3 Working with the web Introduction The webandHTML
The context for ebook formats and ereaders
Developments in digital professional reference
Developments in digital publishing for the academic
Higher education and elearning
Questions toconsider
Tagging markupand the growth of XML
Copyright piracy and other legal issues
The pricingdilemma
Content and thenew market players Introduction New content players Selfpublishing
Futurising publishing structures

introduction tothe textbook market

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About the author (2013)

Frania Hall is a Senior Lecturer at the London College of Communication, University of the Arts London. She has worked across a variety of publishing sectors and conducts training courses on editorial, commercial and digital publishing, as well as conducting research in the area of collaboration and partnership around digital projects.

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