The CIM Student's Practice and Revision Handbook: For the CIM Professional Diploma in Marketing

Front Cover
Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day.
This kit looks at each of the subjects within the diploma level giving examples of different formats of questions.
There is also a revision checklist for each module so you can check wihci subjects you need to cover

* Help CIM students to prepare and pass first time
* Provides worked answers to fully explain the correct answer, and analysis of incorrect answers helping CIM students avoid common pitfalls
* Provides hints on Exam and revision technique
* Provides Checklists of revision topics
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Marketing planning
148
Marketing communications
274
Marketing management in practice
386
Mastering the exam
502
CIM information resources
514
Bibliography
518
Index
520
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information