The CLIA Guide to the Cruise Industry

Front Cover
Cengage Learning, May 14, 2010 - Business & Economics - 256 pages
1 Review
THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. This authoritative text is designed to support CLIA's highly regarded certification program while covering all the essential aspects of today's cruise industry, from sales and marketing to operations. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain objectives, key terms and phrases, photographs and illustrations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. THE CLIA GUIDE TO THE CRUISE INDUSTRY gives readers an up-close and realistic look at one of the true travel success stories of our time.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
 

What people are saying - Write a review

User Review - Flag as inappropriate

need

Contents

Introduction
1
Who Cruisesand Why
15
The Anatomy of a Cruise Ship
31
The Cruise Experience
49
Whos Who in Cruising
69
The Pre Post and OffShip Cruise Experience
87
The Geography of Cruising
103
Profiling the Lines
131
Cruise Marketing Groups and Incentives
169
Key Addresses CLIA Member Cruise Lines
189
Key Addresses Associations
191
Bibliography
192
Port Descriptions by Country
195
Glossary
235
Index
238
Copyright

Selling Cruises
147

Other editions - View all

Common terms and phrases

About the author (2010)

Marc Mancini teaches Travel at West Los Angeles College and is one of the travel industry's best-known speakers, educators, and consultants. Dr. Mancini and his team have conducted major projects for, among others, American Express, Marriott, Holland America, Norwegian Cruise Line, Lufthansa, AAA, CLIA, and the Hawaii Visitors and Convention Bureau. He has written or produced 12 books, 31 videos, 27 websites, and more than 200 articles and has appeared on CNN, ABC's Good Morning America, and Showtime. Dr. Mancini, who holds an MA, MS, and Ph.D., was named Educator of the Year by the International Society of Travel and Tourism Educators. He resides in Brentwood, California.

Bibliographic information