The Coffee Book: Anatomy of an Industry from Crop to the Last Drop
Revised and updated, a compact guide to the beverage that keeps us running.
A freshly updated edition of the best introduction to one of the world's most popular products, "The Coffee Book" is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of cafe society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes international trade and speculation for a product that can make or break entire national economies. It also examines the industry's major players, revealing how they have systematically reduced the quality of the bean and turned a much-loved product into a commodity and lifestyle accoutrement, ruining the lives of millions of farmers around the world in the process.
Finally, "The Coffee Book," hailed as a Best Business Book by "Library Journal" when it was first published, considers the exploitation of labor and damage to the environment that mass cultivation causes, and explores the growing "conscious coffee" market and Fair Trade movement.
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arabica bags became beverage brand Brazil Brazilian brew café caffeine century cherries coffee beans coffee companies coffee consumption Coffee Crisis coffee drinking coffee farms coffee growers coffee market coffee plant coffee prices coffee producers coffee roasting coffee sector coffee trade coffee’s coffeehouses Colombia Colombian coffee colonial commodity company’s consumers crop drinkers Dutch early espresso export Fair Trade Certified Fair Trade coffee farmers flavor Folgers Frappuccino global green coffee growing harvest Howard Schultz important increase instant coffee International Coffee Agreement labor Latin America major Maxwell House million National Coffee Association Nescafé Nestlé organic coffee Peet’s percent plantations political pounds processing Procter & Gamble producing countries Rainforest Alliance retail roasters roasting robusta sell social specialty coffee industry Starbucks supermarket sustainable coffee technified tion traditional TransFair USA transnational U.S. coffee Ukers United value chain world coffee world’s largest worldwide