The Committed Enterprise: Making Vision, Values, and Branding Work

Front Cover
Routledge, 2005 - Business & Economics - 343 pages
It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

* A systematic guide to understanding 'unstoppable' organisations, be they firms or orchestras.
* Takes managing vision and values from an art to a science
* Gives an unrivalled insight into managing the needs of all corporate stakeholders
 

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Contents

Chapter 2 How vision and values create Committed Enterprises
15
Chapter 3 The seven best practices for creating the Committed Enterprise
41
Chapter 4 Building the foundations of the Committed Enterprise
57
Chapter 5 Measuring the strength of the vision if there is one
79
Chapter 6 Timing and building a new vision
99
Chapter 7 Creating hard values for sustainable advantage
123
Chapter 8 Emotional activism communicating by action signals and words
151
Chapter 9 Creating systems to embed vision and values
173
Chapter 12 Why most vision and values programmes fail
251
Chapter 13 Vision and values before and after acquisitions
269
Chapter 14 Aligning individuals and organizations
293
Chapter 15 A renewable process for vision and values
311
10 Keys to failure
333
10 Keys to success
334
Interview outline
335
Index
337

Chapter 10 Branding the Committed Enterprise
201
Chapter 11 The hardedged organization measurement
227

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