The Competitive Dynamics of Entrepreneurial Market Entry

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Gideon Markman, Phillip H. Phan
Edward Elgar Publishing, 2011 - Business & Economics - 552 pages
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Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric
 

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Contents

Introduction
1
PART 1 Competitive dynamics
9
1 A retrospective and prospective examination of competitor analysis and interfirm rivalry with implications for entrepreneurship and market entry
11
2 A retrospective of interdependency competition and industry dynamics
52
3 A retrospective on Hypercompetition in a multimarket environment
85
4 Its not about the beer really
124
5 Entrepreneurship competitive dynamics and a resourcebased view of competitive advantage
176
6 Additional insights on resourcebased competition
204
8 Commentary on Corporate ventures into industrial markets
267
a retrospective introduction
283
10 Towards a model of market disruption
325
the impact on growth and market entry
347
12 A retrospective on desperately seeking spillovers?
395
13 A theory of defense
441
PART 3 Conclusion
463
a growing domain of scholarly inquiry
465

7 Nonmarket players disruptive campaigns against firms
238
PART 2 Entrepreneurial market entry
265

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