The Complete Idiot's Guide to Marketing

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Penguin, 2003 - Business & Economics - 440 pages
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
 

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Contents

II
xvii
IV
7
VI
19
VII
31
VIII
33
IX
47
XI
57
XII
73
XXVI
209
XXVII
223
XXVIII
243
XXIX
259
XXX
273
XXXI
287
XXXII
303
XXXIII
315

XIV
85
XV
99
XVI
101
XVII
115
XVIII
129
XX
141
XXI
155
XXII
169
XXIII
181
XXIV
193
XXV
195
XXXIV
329
XXXVI
331
XXXVII
347
XXXVIII
361
XL
363
XLI
371
XLII
385
XLIV
393
XLV
403
XLVI
407
Copyright

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About the author (2003)

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.

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