The Complete Idiot's Guide to Marketing

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Penguin, 2003 - Business & Economics - 440 pages
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
 

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Contents

II
xvii
IV
7
VI
19
VII
31
VIII
33
IX
47
XI
57
XII
73
XXVI
209
XXVII
223
XXVIII
243
XXIX
259
XXX
273
XXXI
287
XXXII
303
XXXIII
315

XIV
85
XV
99
XVI
101
XVII
115
XVIII
129
XX
141
XXI
155
XXII
169
XXIII
181
XXIV
193
XXV
195
XXXIV
329
XXXVI
331
XXXVII
347
XXXVIII
361
XL
363
XLI
371
XLII
385
XLIV
393
XLV
403
XLVI
407
Copyright

Common terms and phrases

activities advertising approach audience behavior benefits better Boats Bob's brand bring budget build channel Chapter choose clients comes competition competitors consider consumers costs create customers deliver demand designed develop direct mail distribution don't effective example Four give goal idea important increase interest It's keep leads look marketing means meet Mentor move niche offering opportunity person positioning potential problem professional profit promotions prospects publicity purchase questions radio reach response retail segment sell serve skills social specific story strategy successful talk techniques tell there's things tion understand write you'll you're

References to this book

About the author (2003)

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.

Bibliographic information

QR code for The Complete Idiot's Guide to Marketing
TitleThe Complete Idiot's Guide to Marketing
Complete Idiot's Guide to
AuthorSarah White
Editionillustrated
PublisherPenguin, 2003
ISBN1592571352, 9781592571352
Length440 pages
Subjects ›  › 

Business & Economics / Marketing / General
Business & Economics / Reference
  
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