The Complete Idiot's Guide to Starting a Food Truck Business

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Alpha Books, 2012 - Business & Economics - 280 pages
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A successful owner-operator offers tips and other important information on everything an eager entrepreneur needs to know to start and operate a popular and prosperous mobile food business, from startup costs and purchasing leads to developing a marketing plan. Original. 12,000 first printing.

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About the author (2012)

Alan Philips started his culinary career at age 16, when he finished high school early and went to work as a cook for celebrity chef Wolfgang Puck. After studying at Cornell University's School of Hotel Management, Philips became an entrepreneur, starting his own marketing group for hotels and restaurants. As the founder of the Guerilla Culinary Brigade, he launched several "pop-up" dining projects in New York City. Philips wrote his first book, The Complete Idiot's Guide to Starting a Food Truck Business, in 2012, and now works as marketing executive among his many other ventures.

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