The Complete Sales Letter Book: Model Letters for Every Selling Situation

Front Cover
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.
 

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Contents

Introductions
3
Introducing Yourself When the Situation Changes
4
Model Letter 1 4 What to Say When the Customer Was Especially
9
Model Letter 1 10 I Hope to Discuss the Possibilities with You
15
Model Letter 1 13 Youve Taken Over a New Territory
18
Introducing Your Product or Service
32
Selling Outlook
45
Getting Started Through Direct Mail
46
Model Letter 1 14
303
Model Letter 8 3 Thank You for This Opportunity
305
Model Letter 8 8 Offering a Lease Buyout
311
Model Letter 8 13 Announcing a Maintenance Price Increase
317
Selling Outlook
323
Model Letter 9 4 Encouraging the Customer to Place a Position Order
329
Confirming the Order
335
Letters That Sustain Lifetime Relationships
351

Model Letter 2 4 Is a Language Barrier Limiting Your Business
52
Model Letter 2 9 Why IRAs Are Worth the Effort
58
Model Letter 2 14 How a New Alarm System Can Pay for Itself
64
Model Letter 2 20 Locked into a Bad Real Estate Deal?
70
Model Letter 2 24 Using Technology to Extend Your Reach
74
Model Letter 3 2 A 60Second Fable
80
Model Letter 3 7 A Confirmation That Invites Input
86
Model Letter 3 12 Asking the Customer to Prepare for the Meeting
92
Model Letter 3 18 Following Up by Sending a Property Value Estimate
99
Cover Letters
125
Model Letter 4 1
131
Model Letter 4 6 We Will Work to Meet Your Needs
135
Model Letter 4 12 Summarizing Your New Position on Some Aspect
141
Model Letter 4 18 I am Delighted to Send You
147
Model Letter 4 31 A Letter That Indicates Your Flexibility
160
Model Letter 4 30
161
Model Letter 4 37 Introducing Several Items That Need Explanation
166
10 Steps for Clearer More Effective Writing
172
Rejuvenating a StalledOut Effort
178
Model Letter 5 5 Reasons to Reconsider an Unfavorable Decision
184
Model Letter 5 11 Offering to Do a CostofOwnership Analysis
190
Model Letter 5 15 Persuading the Customer to Reevaluate Price
196
Persuading Prospects to Your Solution
203
Model Letter 5 24 Why Yours Is the Offer to Accept
209
Model Letter 5 28 A Reminder of the Benefits of Your Proposal
215
Model Letter 5 33 A Note to Keep Clients Apprised of Your
221
Letters to Help You Recover When Things Go Wrong
225
Model Letter 6 25 Offering Additional Training for the Customers
227
Model Letter 6 5 What to Say When Your Product Causes
231
Model Letter 6 11 Responding to Bad Publicity
237
Your Customer Has Problems
243
Model Letter 6 23 Collecting PastDue Accounts
249
Selling Outlook Maintaining Credibility Under Trying
252
Model Letter 7 2 What Do You Think Is Fair?
258
Model Letter 7 8 Going Forward with the Sale After the Product
265
Model Letter 7 13 Suggesting a Reduced Fee to Satisfy a Disappointed
271
Model Letter 7 16 Your Companys Mistakes Disappoint an Executive
277
Model Letter 7 20 Why Beta Tests Delayed the Software Shipment
281
Model Letter 7 32 The Product Is No Longer Available
294
Delivering News About Market Developments
354
Model Letter 10 20 Announcing Good Financial News
375
Model Letter 10 26 Announcing a New Corporate Alliance
381
Selling Outlook Why You Dont Want Your Customers Surprised
387
Model Letter 11 15 Congratulating a Client Who Is Changing Jobs
389
Model Letter 11 8 Saying GoodBye to a Client Whos Been Transferred
397
Model Letter 11 17 Welcoming a New Mom Back to the Office
405
Model Letter 11 2
406
Model Letter 11 26 Expressing Concern About the Customers Illness
411
Model Letter 12 10 Have Dinner with Executives from Your Company
416
Model Letter 12 40 Expressing Appreciation to Participants in Your
417
Model Letter 12 1 Come to an Exclusive Preview
418
Model Letter 1
423
Model Letter 12 7 Come to a Reception to Meet Our
424
Model Letter 12 11 Clambakes Fish Fries and Shrimp BoilsWere
428
Model Letter 12 18 Come to Our CompanySponsored Golf
434
Model Letter 12 23 Presenting an Industry Calendar
440
A Note to Accompany a Gift
446
Model Letter 12 38 Thanks for Helping Me Make My Quota
452
Selling Outlook Strengthening the ClientVendor Bond Through
455
Model Letter 13 4 Recognizing Your Customers Teamwork
461
Model Letter 13 10 Asking to Include the Customer on Your Client List
467
Model Letter 13 16 Recognizing Your Customers Innovative Use
473
Model Letter 13 21 Passing Along a Compliment
478
Model Letter 13 27 Recognizing Outstanding Performance
484
Model Letter 13 33 Recommending a Colleague for a Promotion
490
Customers Are Just an Email Away
497
Model Letter 14 4 Responding to an Email Inquiry with Samples
503
Model Letter 14 9 Thanks for Your Interest in Our Company
507
Model Letter 14 16 Getting Past the First Order for Repeat Business
513
Model Letter 15 18 My Travel Arrangements for the January Sales
516
Model Letter 15 2 Well Do Better Next TimeI Appreciate Your
519
Model Letter 15 9 Reporting Milestone Events to Team Members
525
Model Letter 15 20 Reporting a Change in a Clients Profile
532
Model Letter 15 29 Confirming Technical Support for Sales Presentation
538
Model Letter 15 31 Explaining Where to Forward Your Email
542
Model Letter 15 35 Using Email for a Memo of Record
542
Congratulating the Client for an
545
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