The Content Analysis Guidebook

Front Cover
SAGE, 2002 - Language Arts & Disciplines - 301 pages
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Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:

  • Numerous examples from across the social sciences
  • Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
  • Pedagogical tools in an easy to understand format
 

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ANALISIS DE CONTENIDO

Contents

Defining Content Analysis
1
1 Defining Content Analysis
10
Milestones in the History of Content Analysis
27
Search for Keyword
28
An Integrative Model
47
1 A Flowchart for the Typical Process of Content
50
Message Units and Sampling
71
1 Standard Error and Confidence 1ntervals 9091
90
Reliability
141
Results and Reporting
167
Contexts
191
Message Archives
215
Computer Content Analysis Software
225
An 1ntroduction to PRAMA Program
241
References 247
271
Author lndex
283

Variables and Predictions
95
Measurement Techniques
111
Character Demographics Analysis 121123
121
Subject lndex
295
About the Authors
301
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Page 260 - Analysis of a global online debate and the development of an interaction analysis model for examining social construction of knowledge in computer conferencing.

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About the author (2002)

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

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