The Conversation Company: Boost Your Business Through Culture, People and Social Media

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Kogan Page Publishers, May 3, 2012 - Business & Economics - 288 pages

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

 

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Contents

Introduction
1
Part One A world full of contradictions
9
culture people and social media
49
Part Three The four Cs for the management of the Conversation Company
119
Part Four How to become a Conversation Company in three easy steps
195
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About the author (2012)

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.

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