The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
What people are saying - Write a review
Writing Public Relations Materials
Writing Commercials and Multimedia Presentations
Writing for the Web
Writing EMail Marketing
How to Get a Job as a Copywriter
How to Hire and Work with Copywriters
Graphic Design for Copywriters