The Cornflake King: W. K. Kellogg and His Amazing Cereal
Will Keith Kellogg was working as a salesman and accountant for his brother's health food company when one day a mistake produced a different-tasting cereal flake. Despite his brother's objections, W. K. Kellogg did some more experimenting and developed Kellogg's Corn Flakes. His advertising methods made the cereal world-famous and made his name synonymous with breakfast.
What people are saying - Write a review
We haven't found any reviews in the usual places.
advertising budget Arabian horse bashful batch Battle Creek Sanitarium beautiful house brother Canada Carrie Staines Cereal chocolate church clinic cooked cornflakes Dallas doctor eagerly Enslow factory burned famous father father's broom factory flavor grain grew vegetables health spa helped slaves escape homes hominy horse ranch hot rollers Huge advertising Inventor invest John Harvey Kellogg John Kellogg John Preston Kellogg Keith Kellogg Kellogg Company Kellogg family Kellogg kids Kellogg set Kellogg's Corn Flakes Kellogg's Toasted Corn Lake in Michigan lived loaded mansion Marries Dr Midwest million mortgage never night Original Bears oven packed paid refrigeration saying Good morning secret system sell brooms sent Seventh-Day shape Slavin small cities soaking sold started sugar Super Salesman taste thousands Toasted Corn Flakes traveling salesman Underground Railroad W. K. Kellogg Foundation wagon weekend wheat breakfast food Wheat dough wife Will's