The Creative Sales Person: How to Develop Your Creativity Into an Effective Sales Tool
The new selling environment of the 21st century demands innovation and creativity. Competition is keener, the pace is more rapid, and customers are better informed and have more choices than ever before. The salesperson who takes a creative approach to selling will have the advantage. Asserting that everyone has potential to be creative, this book offers research, insights, and examples that show how even those who doubt their ability can tap into their creative cores. It demonstrates strategies and techniques that will foster innovation in all individuals, as well as their teams and organizations. Going beyond the typical focus on sales tactics, this resource advocates a creative path to sales excellence.
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How This Book Can Help
Developing Fearless Creative Thinking
The Origins of Your Creative Block
7 other sections not shown
adapt adult/evaluative sense afraid answer asked ative bad idea become Blastin boss brain chal challenge the status changed the world Chapter Chilean sea bass colleagues comfortable courage crazy Create six creative block creative ideas creative mind Creative Sales Person customers Describe three develop your creative Devise a sales discovered embrace evaluative explore FEED YOUR HEAD friends Funky Purple goose bumps handle rejection Heinz help you develop Identify a company Identify three types imagine Important Points increase sales innovation inspiration interested in buying kid/creative sense kids kindergarten List three lives looking foolish magazine modus operandi need new ideas passion pitch for selling Points to Remember product or service real world sales manager sales obstacles sales pitch selling challenges status quo highway strategies and programs sun turned blue There's things think creatively tion today's tomato-red ketchup toothfish types of buyers