The Crs Team and the Business of Architecture

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Jonathan King, Philip Langdon
Texas A&M University Press, 2002 - Architecture - 325 pages
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Since the end of the Second World War, few firms have influenced the practice of architecture as much as Caudill Rowlett Scott, or CRS. From its establishment in the 1940s as a three-man operation above a grocery store in College Station, Texas, CRS evolved into a world leader in programming, construction management, school design, and other dimensions of modern architectural practice. By the 1970s, CRS was a master at organizing complicated architectural undertakings and had earned a global reputation for sharing its insights with practitioners worldwide. This book about CRS will fill an important gap in architectural history. It explores the ways architects of the mid-twentieth century developed methods that allowed professionals to analyze projects systematically rather than relying on the traditional combination of information and intuition. Based on oral histories taken from many leaders and staff members of CRS, the book traces the company's development from its beginnings to its emergence as the largest architecture/engineering firm in the United States by the early 1980s and to its dismemberment in 1994. The main focus is on the period from the 1940s to CRS's merger with th
 

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Contents

Pioneers
3
Above the Grocery Store
15
Programming and Squatters
40
Lean Clean Logical
65
Communications
93
Marketing
107
Going National
123
Going Global
141
Growth
195
Corporate Culture
217
Partners
245
After the Breakup
264
The Voices
269
Awards
277
Notes
295
Bibliography
301

Going Public
161
Fast Track Building Systems and Construction Management
178

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Page xix - Dean of the Graduate School of Business, at The University of Texas at Austin, I have discovered two concepts which are applicable to computer designers as well as to educators.
Page xvii - CRS Center for Leadership and Management in the Design and Construction Industry at Texas A&M University.
Page 309 - King, Jonathan, and Todd Lee, "Systems Building: Where Do We Go from Here?
Page 309 - New Ways to Build, or, How to Get Your School Built Before You Retire.

About the author (2002)

The late JONATHAN KING, an honorary member of the AIA and professor emeritus of architecture at the University of Michigan, was a partner and officer at CRS in the 1970s and a director of CRS's construction management subsidiary.PHILIP LANGDON is a New Haven, Connecticut_based freelance writer on architecture, urban planning, and related subjects. He has written for many national magazines, served for two years as senior editor of Progressive Architecture, and has been author or coauthor of six previous books.

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