The Cultural Context in Business CommunicationSusanne Niemeier, Charles P. Campbell, René Dirven The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at culture as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming. |
Contents
| 1 | |
| 11 | |
| 13 | |
Rhetorical ethos A bridge between highcontext and lowcontext cultures? | 31 |
II Interculturality | 49 |
Negotiating with foreign business persons | 51 |
III The Cultural Context | 119 |
Power and distance as cultural and contextual elements in Finnish and English business writing | 121 |
Parallel texts and diverging cultures in Hong Kong | 167 |
Cultural keywords in ChineseDutch business negotiations | 185 |
Harmonious cooperation in an English German intercultural business negotiation | 215 |
V Training | 231 |
Raising awareness in business communication training | 233 |
The experience of sameness in differencesA course in international business writing | 247 |
| 263 | |
| 267 | |
Other editions - View all
The Cultural Context in Business Communication Susanne Niemeier,Charles P. Campbell,René Dirven Limited preview - 1998 |
The Cultural Context in Business Communication Susanne Niemeier,Charles P. Campbell,René Dirven No preview available - 1998 |
The Cultural Context in Business Communication Susanne Niemeier,Charles P. Campbell No preview available - 1998 |
Common terms and phrases
agreement American analysis argument aspects avoidance bargaining basic behavior business communication business negotiations business writing Cambridge China Chinese negotiator CIBW concept concerned Confucian cooperation cross-cultural currency discourse discussion distance dollar Dutch negotiator economic English evaluation example excerpt feelings Finland Finnish foreign formal French genre Guanxi Gumperz harmony Hofstede Hong Kong human important indirect individual ingroup interac interaction intercultural communication international business interpersonal interpretation Irish issues Japan Japanese kishotenketsu language learning limbic system linguistic MacLean meaning metalanguage Mexicans MSC text neocortex Nigerians Northern Ireland observed organization orientation participants patterns Paul McLean political polychronic pragmatic R-complex reader relationship reptilian Republic of Ireland request for support response rhetoric role Saudis Sema Group simulation situation social strategies tend tion triune brain trust uncertainty avoidance understanding University values verbal Wierzbicka words written York