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The Basic Elements of Direct Mail
Basic Applications of Direct Mail
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Addressograph airmail audience Autotyped basic booklet business reply buyers campaign catalog color copy cost cover customers dealers Dear designed developed direct mail advertisers direct mail pieces direct mail program DIRECTORY distributors electrotypes engravings example featured folder folding followup format frequently halftone handling illustrations important inches Includes inquiries interest letter letterhead letterpress list building magazine mail order mailing list major manufacturers material merchandising Multigraph names newsletter offer offset offset printing order field order form paper percent photoengraver picture post plates post cards postage Price printed printer product or service promotion prospects publication Published annually reader recipient reply card reply envelope retail revenue stamps Sales Promotion salesmen sample selection selling sent sheet showmanship space advertising specific spirit duplicating stamps stuffers suppliers technique tion usually writing York