The Designer: Half a Century of Change in Image, Training, and Techniques

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Intellect Books, 2008 - Design - 144 pages
Design is one of the most rapidly changing fields in the art world, as professionals, students, and teachers must reckon with new technologies before the older versions have much time to collect dust. In The Designer, Rosemary Sassoon surveys fifty years of change in the world of design, evaluating the skills that have been lost, how new techniques affect everyday work, and how training methods prepare students for employment. This indispensable volume reveals how design is both an art and a skill—one with a rich past and momentous relevance for the future.
Along the way, Sassoon traces the fascinating trajectory of her own career, from its beginning at art school and an early apprenticeship to her work as an established professional, with advice for designers at every stage of their own development. Weaving together biography and career advice, theory and practice, The Designer provides a unique history of the art form and looks ahead to an age of ever-changing attitudes to drawing, aesthetics, and artistic practice.

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Part 1 Discussion
Part 2 Wider perspectives
Part 3 By accident or design
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Page 12 - Misha Black, Professor of Industrial Design at the Royal College of Art and a partner in the renowned Design Research Unit, was well placed to comment on the balance between designers' desire to influence public taste and satisfy clients
Page 6 - For these men and women are designing - as Wedgwood was not and as Morris would have scorned to do - for prolific machines, automatic looms with an output of millions of yards, plastic or metal presses turning out myriads of identical parts' wrote SC Leslie, the Director of the Council of Industrial Design.

About the author (2008)

Rosemary Sassoon is the author of several books, including, most recently, of Handwriting of the Twentieth Century, also published by Intellect. She works as an independent consultant.

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