The Development of the Wholesaler in the United States 1860-1900
Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides.
First published 1986.
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II WHOLESALERS AND WHOLESALE MARKETS IN 1860
III GROWTH AND DEVELOPMENT OF WHOLESALE TRADING CENTERS 18601900
IV THE DEVELOPMENT OF THE WHOLESALE MERCHANT 18601900
V AGENT WHOLESALERS
VI PARTICULAR COMPETITIVE PROBLEMS ENCOUNTERED BY THE WHOLESALER
VII SUMMARY AND CONCLUSIONS