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Direct Marketing Strategy
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additional audience basic basis buyers cable campaign catalog client club color commercial consumer copy coregroup cost cost per thousand coupon creative credit card develop direct marketing Direct Marketing Association direct-response advertisers dollars effective envelope example factor format Harlequin headline important increase individual industry insert involved L. L. Bean leads letter list broker magazine magnetic tape mail-order mailer mailing list medium merchandise names narrowcasting newspaper offer operations percent postage potential premium preprint printer product or service profit promotion prospects psychographic purchase radio reader received record response rate schedule segments selection selling space advertising specific spot station strategy subscribers subscription successful sweepstakes target techniques television transaction account TV support U.S. Postal Service up-sell ZIP code