The Disney touch: how a daring management team revived an entertainment empire

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Business One Irwin, 1991 - Performing Arts - 315 pages
Few companies in American history have enjoyed the kind of turnaround the Walt Disney company managed in the last five years. Complex and compelling, this is a story full of lessons and strategies from which the rest of corporate America can learn.

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THE DISNEY TOUCH: How a Daring Management Team Revived an Entertainment Empire

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The rise and rise of the Disney empire's fortunes under the reign of chairman Michael Eisner—recounted thoroughly, competently, and with a minimum of fairy dust by Grover, L.A. Bureau Chief for ... Read full review

The Disney touch: how a daring management team revived an entertainment empire

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Grover, the Los Angeles Bureau Chief of Business Week magazine, chronicles Walt Disney Productions's Cinderella turnaround after its close escape from corporate raiders in 1984 (a cliffhanger ... Read full review

Contents

Introduction
1
Chapter 2
25
Chapter 3
37
Copyright

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