The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence

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McGraw Hill Professional, Nov 24, 2011 - Business & Economics - 112 pages

Get noticed! Create a powerful online marketing platform that draws customers—and increases profits

There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long.

Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about:

  • Search engine optimization (SEO)
  • Pay per click
  • Social marketing
  • Business planning
  • Website development
  • Reputation management

You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it.

DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.


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Chapter 1 Online
Chapter 2 Websites
Chapter 3 Analytics
Chapter 4 Search Engine Optimization SEO
Chapter 5 Paid Search
Chapter 6 Blogging
Chapter 7 Social Media
Chapter 8 Getting Local
Chapter 9 Reputation Management

Common terms and phrases

About the author (2011)

Ric Dragon has more than 16 years of experience in online marketing and software development. He is cofounder of the software and web development company Oxclove Workshop, where he was instrumental in business process analysis, information architecture, and process improvement. He is the cofounder and CEO of DragonSearch, where he has led social media strategy for Steuben, the Grammy Foundation, Raritan, and more. DragonSearch serves as the daily testing ground for the various online marketing processes discussed in the book.

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