The E-business Book: A Step-by-step Guide to E-commerce and Beyond

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Bloomberg Press, 2001 - Business & Economics - 247 pages
An explanation of what it means to join the e-business revolution and, more importantly, how to do it right. It discusses how to create an e-business step-by-step, from sizing up the competition and testing an e-business model to funding, staffing and maintaining an e-business.

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About the author (2001)

Smith has published many business books and is associate professor of management at the McLaren School of Business, University of San Francisco.

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