The Economics of the Corporate Economy

Front Cover
Ardent Media, 1975 - Managerial economics - 262 pages
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Contents

MEANING AND SIGNIFICANCE OF
1
The Significance of the Corporate Economy
7
SOCIAL POLITICAL AND ECONOMIC
13
II
14
Economic Structure and Economic Coordination
21
GOALS OF THE ENTERPRISE
35
REVIEW OF TRADITIONAL MODELS
49
THEORIES OF THE MANAGERIAL ENTERPRISE
67
ROLE OF FINANCIAL CAPITAL IN
93
Economies of Size and Economies of Growth
103
GROWTH OF THE CORPORATE ENTERPRISE
111
VALUE AND GROWTH MAXIMIZATION
129
BUSINESS BEHAVIOR AND PRICE POLICY
145
THE ECONOMICS OF ADVERTISING
173
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