The End of Fashion: The Mass Marketing of the Clothing Business Forever

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Harper Collins, Oct 12, 2010 - Business & Economics - 352 pages

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.


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THE END OF FASHION: The Mass Marketing of the Clothing Business

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The heady days of haute couture are passing, says Wall Street Journal reporter Agins, and are being followed by name-brand mass marketing. The great fashion houses, one gathers from her report, are ... Read full review

The end of fashion: the mass marketing of the clothing business

User Review  - Not Available - Book Verdict

Agins, a veteran fashion reporter for the Wall Street Journal, has written the first factual book on the fashion industry from a business/cultural/social journalist's view. She traces the beginning of ... Read full review


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About the author (2010)

Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.

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