The End of Fashion: The Mass Marketing of the Clothing Business Forever

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Harper Collins, Oct 12, 2010 - Business & Economics - 352 pages
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A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

 

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THE END OF FASHION: The Mass Marketing of the Clothing Business

User Review  - Kirkus

The heady days of haute couture are passing, says Wall Street Journal reporter Agins, and are being followed by name-brand mass marketing. The great fashion houses, one gathers from her report, are ... Read full review

The end of fashion: the mass marketing of the clothing business

User Review  - Not Available - Book Verdict

Agins, a veteran fashion reporter for the Wall Street Journal, has written the first factual book on the fashion industry from a business/cultural/social journalist's view. She traces the beginning of ... Read full review

Contents

Section 1
1
Section 2
14
Section 3
25
Section 4
27
Section 5
28
Section 6
42
Section 7
45
Section 8
54
Section 23
162
Section 24
167
Section 25
187
Section 26
194
Section 27
200
Section 28
207
Section 29
213
Section 30
228

Section 9
56
Section 10
60
Section 11
64
Section 12
68
Section 13
80
Section 14
98
Section 15
104
Section 16
119
Section 17
125
Section 18
127
Section 19
137
Section 20
138
Section 21
152
Section 22
159
Section 31
241
Section 32
244
Section 33
257
Section 34
265
Section 35
266
Section 36
272
Section 37
275
Section 38
277
Section 39
282
Section 40
283
Section 41
285
Section 42
287
Section 43
311
Copyright

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About the author (2010)

Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.

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