The Entrepreneur Magazine Small Business Advisor

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Wiley, May 1, 1995 - Business & Economics - 688 pages
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The Entrepreneur® Magazine Small Business Advisor Each month for the past twenty years, hundreds of thousands of enterprising individuals have turned to Entrepreneur Magazine for the latest business trends and expert tips on how to maximize the success of their ventures. Now from the experts at Entrepreneur, here is the ultimate guide to becoming a small business success story. An indispensable resource for those already in business as well as those thinking about going into business for themselves, this comprehensive and practical guide affords you instant access to a gold mine of proven strategies, techniques, and tricks of the trade on every aspect of running a small business, including: Starting a Business: It tells you what you need to know about setting goals and objectives, risk assessment, getting financing, researching market opportunities, developing business plans, franchising, protecting your ideas, and much more. Managing a Business: You get expert guidance on pricing, maintaining financial control, taxation, insurance, record keeping, personnel management, purchasing, inventory, presentations, time and stress management, legal matters, and dozens of other important topics. Growing a Business: You learn how to develop a marketing plan, perform strategic planning, wage an effective, low-cost advertising campaign, increase sales, perform telemarketing, obtain expansion capital, go public, and more. And don’t worry, you don’t have to have an MBA to get the most out of The Entrepreneur Magazine Small Business Advisor. Written to meet the needs of every entrepreneur or small business owner, it defines all the important terms, clearly explains difficult concepts in plain English, and supplies you with useful worksheets, checklists, sample forms, and other valuable tools that you can put to work in your business, today. Also, each chapter includes a quick-reference resource listing of trade associations, periodicals, on-line services, software, government agencies, and other sources of business assistance and information. Offering you the combined wisdom and expertise of the all-star team at one of the most respected business monthlies in the world, The Entrepreneur Magazine Small Business Advisor is a resource that no small business owner or entrepreneur should be without.

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Contents

STARTING YOUR BUSINESS
1
Ideas and Trends
19
Evaluating Your Idea
28
Copyright

45 other sections not shown

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About the author (1995)

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 385,000. The Entrepreneur Magazine Group also publishes Business Start-Ups and Entrepreneur in Mexico, as well as videos, audiocassettes, and software that deal with business start-up management.

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