The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing

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Penguin, 2004 - Reference - 323 pages
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Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

 

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Contents

Innovating for Fun and Profit
1
The Rise of Intellectual Property Law Who Owns an Idea?
3
American Ingenuity in the Twentyfirst Century
13
Taking Ownership of Trademarks and Trade Names
23
Making Your Mark The Basics of Trademark Law
25
Maintaining Marks in the Face of Legal Adversity
42
How to Research and Register a Mark from Scratch
57
Trademarks in Cyberspace The Domain Name Debate
88
Exercising Copyright Caution Research Registration and Designation
161
Practical Patent Concepts
173
What Can You Patent?
175
Filing a Successful Patent Application
203
Avoiding Detecting and Defending Against Patent Infringement
233
Issues for Entrepreneurs
261
Trade Secret Protection
263
Getting Your Idea to Market Licensing and Other Arrangements
274

Cashing In on Copyrights
95
Critical Copyright Concepts Whats Protected?
97
Limitations on Copyright Protection
119
Copyright Infringement Proving It and Defending Against It
142
Software Savvy
280
Protecting and Promoting Your Web Site
295
From Brain to Balance Sheet Tax Considerations
302
Copyright

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About the author (2004)

Jill Gilbert is an intellectual property attorney currently pursuing a Masters Degree in Computer Science and planning to sit for the Patent Law Bar. She also holds a Masters Degree in Accountancy and a Master of Law (Llm) degree in taxation. She has authored seven books including such titles as PcAnywhere for Dummies, The Quickbooks Bible, and Teach Yourself TurboTax in 24 Hours, and is the coauthor of Online Investing Bible.

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