The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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Innovating for Fun and Profit
The Rise of Intellectual Property Law Who Owns an Idea?
American Ingenuity in the Twentyfirst Century
Taking Ownership of Trademarks and Trade Names
Making Your Mark The Basics of Trademark Law
Maintaining Marks in the Face of Legal Adversity
How to Research and Register a Mark from Scratch
Trademarks in Cyberspace The Domain Name Debate
Exercising Copyright Caution Research Registration and Designation
Practical Patent Concepts
What Can You Patent?
Filing a Successful Patent Application
Avoiding Detecting and Defending Against Patent Infringement
Issues for Entrepreneurs
Trade Secret Protection
Getting Your Idea to Market Licensing and Other Arrangements
Cashing In on Copyrights
Critical Copyright Concepts Whats Protected?
Limitations on Copyright Protection
Copyright Infringement Proving It and Defending Against It
Protecting and Promoting Your Web Site
From Brain to Balance Sheet Tax Considerations
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