The Entrepreneur's Guide to Second Life: Making Money in the Metaverse

Front Cover
John Wiley & Sons, Oct 29, 2007 - Business & Economics - 309 pages
3 Reviews
Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best-known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.
 

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User Review - Flag as inappropriate

This is the worst book I have ever read. And Anna Normandy is garbage on the TG.

Good Reference

User Review  - McWOP - Borders

This book gives excellent tips on how to develop and build your business in SL. You can actually make money in SL. This book shows you how. Read full review

Contents

SUCCESS IN SECOND LIFE BUSINESS
39
BLOGGING YOUR WAY TO BUSINESS
64
WALKING THE RUNWAY
70
WHAT IS THE SECOND LIFE
72
THE FINANCIAL SIDE OF FASHION
76
PHOTOSOURCED OR HANDDRAWN IMAGES?
82
SETTING UP SHOP
88
INCREASING SALES
95
MAKING MONEY
160
SELLING OBJECTS
184
WEAPONS
190
HUDS
196
HOW MUCH CAN YOU MAKE?
202
INTERACTIVE BUSINESS OPPORTUNITIES
210
JENNA FAIRPLAY
219
NEWSPAPERS MAGAZINES AND BLOGS
230

SETTING UP SHOP COMPETING AGAINST OTHER BRANDS
96
INVENTORY MANAGEMENT AND CUSTOMER SERVICE
101
THE FINANCIAL SIDE OF THE LAND BUSINESS
108
TO SELL OR TO RENT?
113
TERRAFORMING
120
UNDERSTANDING SECOND LIFES ECONOMY
126
THE BEST LAND FOR YOUR BUSINESSHOW TO CHOOSE?
128
CONSTRUCTION PROJECTS BIG AND SMALL 104
136
THE SKILLS FOR BUILDING IN SECOND LIFE
144
CONSIDERING THE THREE BUILD TYPES
150
STARTUP COSTS
156
BUILDING BUSINESS MARKETING YOUR
158
GAMES
239
WHAT IS TEEN SECOND LIFE?
246
REAL ESTATE
253
THE FUTURE
262
THE SKYS THE LIMIT FUTURE BUSINESS OPPORTUNITIES 264
264
METAVERSE ROADMAP CODIRECTOR JERRY PAFFENDORF
269
APPENDICES
276
SECOND LIFE ITEM PRICES
283
EARNING POTENTIAL OF A SECOND LIFE ENTREPRENEUR
289
INDEX
298
19
300
Copyright

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About the author (2007)

Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.

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