The Excel Phenomenon: The Astonishing Success Story of the Fastest-growing Communications Company--and what it Means to You

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Prima Publishing, 1997 - Business & Economics - 225 pages
The 1984 breakup of the AT&T monopoly on long-distance networks and local exchange services created an amazing opportunity for new telecommunications enterprises. This realistic and upbeat assessment focuses on EXCEL, a new kind of business that would capitalize on these opportunities, taking an inside look at the incredible growth of this company, the pitfalls EXCEL has faced, and the issues long-distance companies must face in the future.

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Contents

A Winning Combination
9
Ringing the Bell
25
The Most Impressive Thing
51
Copyright

7 other sections not shown

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About the author (1997)

James W. Robinson, author of Better Speeches in Ten Simple Steps, Doing Business in Vietnam, and After the Revolution (all from Prima), is a veteran speechwriter and political communicator who has worked for some of America's top business leaders and elected officials, including Ronald Reagan, former California governor George Deukmejian, and California attorney general Dan Lungren. From 1987 to 1993 he served as the trade representative for the governor of California and later as the state’s world trade commissioner. His accomplishments include overseeing the establishment of California’s five foreign trade and investment offices, including its Asian offices located in Tokyo and Hong Kong. Mr. Robinson is currently the vice president of public affairs for the American Trucking

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