The Experience: The 5 Principles of Disney Service and Relationship Excellence

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This is a guide to mastering the art of customer service and service relationships, based on the principles employed at the Walt Disney Company. Based on the I.C.A.R.E. model, the five principles Impression, Connection, Attitude, Response, and Exceptionals give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen. Topics include: "the experience" and what it means to the organization; the five levels of experience, and why most companies fail at it; service problems that face every company in the marketplace; the experience quotient and applying the I.C.A.R.E. principles; converting customers to ambassadors who share their story with others. --

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