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Alumni Fund amount Annual Fund annual giving campaign annual giving program appeal Area Class Agent asking budget callers campaign letterhead Captain Bertram Society Chairman Choate Choate Rosemary Hall Christchurch School constituency contribution contributors corporate cost cultivation Dana Foundation direct mail dollar donation donors enclosed envelope folder Foundation fund-raising gift club gift records givers goal Haverford Haverford College increase individual institution invited Isaac Sharpless Juniata College letter logical prospects Machine-typed on campaign matching gift membership Menninger Foundation Mills College minimum gift offset on campaign organization organization's parents percent person phonothons pledge Quantity Randolph Clark receive record Reunion Roanoke College solicitation solicitor special-gift prospects staff telephone Texas Christian University Trustees volunteers WCBU WGUC year's campaign