The Female Brand: Using the Female Mindset to Succeed in Business

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Hodder & Stoughton, Jan 11, 2011 - Business & Economics - 216 pages
Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.

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The Female Brand: Using the Female Mindset to Succeed in Business

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Branding expert and founder of SelfBrand LLC, Kaputa (U R a Brand!: How Smart People Brand Themselves for Business Success) examines how women can brand themselves for success in the workplace ... Read full review

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About the author (2011)

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

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